Hi there! I'm Robert
I'm a Product Marketer who likes to think big and get things done.
About Me
About Me
Highlights
Highlights
I'm a product marketing leader with 15+ years of experience bringing B2B and B2C products to life. I've built up product marketing activity at high growth startups and scaled growth at well established companies.
Before my product marketing days, I studied Economics in college, and film production in France.
If you are interested in discussing a project or an opportunity, you can easily reach me at:
Highlights
Highlights
Highlights
- Launched the "Network Transformation" campaign for Intel Corporation
- Created and executed numerous go-to-market programs to success
- Managed and grew teams of high performing product marketers, content marketers and designers.
- Created 20+ thought leadership articles, videos, and vlogs/blogs that generated 1M+ views.
Values
Highlights
Values
- Lead by example, inspire, set the strategy, but also do the work.
- Tie everything back to revenue, impact and measurable results.
- Keep it simple. Make it easy for the audience, sales or partners to understand and take action.
- Always be learning; whether about the industry, the customer or a personal skill every day.
Companies I've Worked At:
Campaign Strategist
Public Sector Solutions Marketing Manager
Public Sector Solutions Marketing Manager
Telecommunication Providers like AT&T, Verizon, Orange knew Intel for compute, but what about for networking and telecommunications? My objective: Increase Intel's brand relevance in networking to promote Xeon architecture for 5G projects.
Public Sector Solutions Marketing Manager
Public Sector Solutions Marketing Manager
Public Sector Solutions Marketing Manager
Digital transformation in public services involves integrating digital technology into all areas of operations, and changing how public sector organizations operate and deliver value to their constituents. My objective: Lead and be the subject matter expert of the Internet of Everything for Cisco Services within Cloud, Security and Networking for public sector customers.
Sr. Product Marketing Manager
Public Sector Solutions Marketing Manager
Sr. Product Marketing Manager
Recognized as a channel partner focused cybersecurity platform, Acronis offers a cloud based cybersecurity solution to enterprise customers. My objective: Increase Acronis' marketshare through its Managed Service Provider partners and migrate their clients to the Acronis Cyber Protect Cloud.
Sr. Product Marketing Manager
Sr. Channels Product Marketing Manager
Sr. Product Marketing Manager
Hyperconverged infrastructure (HCI) is a software-defined, unified system that combines all the elements of a traditional data center: storage, compute, networking and management. My objective: Establish VWware's VSAN solution as the market leader within hybrid cloud environments and Enterprise customers.
Sr. Channels Product Marketing Manager
Sr. Channels Product Marketing Manager
Sr. Channels Product Marketing Manager
Imperva is an American cyber security services company which provides protection to enterprise data and application software.
My objective: Lead a team of marketers to develop messaging and programs that help Imperva Channel Partners position and sell Imperva Data and Application Security products and services to their clients.
Accomplishments and Impact
Built up Intel's Network Transformation Campaign
Public Sector: Cisco's Digital Strategy and Storytelling
Launched Acronis Cyber Protect Cloud Partner Program
Articulated the vision, built a go-to-market strategy and developed targeted messaging to increase Inte's brand relevance in the networking and telecommunications industry. Impact: This new campaign, Network Transformation, contributed to Intel's market segment share increase from 8% to 12% in one year.
Launched Acronis Cyber Protect Cloud Partner Program
Public Sector: Cisco's Digital Strategy and Storytelling
Launched Acronis Cyber Protect Cloud Partner Program
Developed and executed an Acronis Channel Partner GTM strategy.
Impact: Grew Acronis US cloud business by 77% in one year. (number of protected workloads)
Public Sector: Cisco's Digital Strategy and Storytelling
Public Sector: Cisco's Digital Strategy and Storytelling
Public Sector: Cisco's Digital Strategy and Storytelling
Worked with Federal/State/Local agencies and developed content marketing strategies to increase Cisco's relevance with public sector customers.
Impact: This new program generated over $50M in sales qualified leads (SQL), with $20M in sales accepted leads.